On 10/4/10 prior to earnings put on Sold $11 1120 puts @ $.26 backed by the half portion of capital allocated to this position while also selling $14 calls @ $.14.
Best,Best Case - Sock goes over $14 or over 25% on the half position already owned or 12.5% of total capital.
Good case - stock stays between $11 and $14 returning $.40 or 1.8% of risk capital in 7 weeks or over 12% annualized.
Realistic Case - Stock stays range bound extracting most of $.40 return in short time period.
Worse case - Stock plummets and the other half position is acquired at $10.60 well below book value