ebay (ebay) is a cornerstone of the Internet age. Currently eBay is comprised of two key businesses
Marketplaces - such as ebay.com, stubhub.com, etc
Payment Processing - primarily Paypal
From a long-term investor perspective, these two businesses provide both some synergy and diversification. From a stock market perspective it appears as if this diversification might keep it trading within a range.
Read my article here that describes how selling a $27 - $35 strangle can be a low risk way to generate a 3% cash return in the short. term.