- avoids the high risk emerging markets
- avoids the stagnating economies of the Eurozone and Japan
- is easy to implement
- has outperformed the S&P 500 over the past 1, 3, 5, and 10 years.
http://seekingalpha.com/article/247845-globalizing-spy-how-to-diversify-without-adding-emerging-market-risk
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